Bounce Box.
Naming, Webpage and Package Design, Print Advertisement, Social Content
There is no greater relief than knowing something is taken care of for you. Tasked with creating communication that would maintain Bounce®’s position in the market place whilst increasing market share, I created a subscription program to help save time for moms. Following in suit of many successful subscription services, I named the program “Bounce Box”; in hopes that the word “Box” would signal to consumers a subscription service feature. Packaging was designed to resemble other Bounce® products through the use of the iconic Bounce® orange. A website extension from the Bounce Products® home site to a Bounce Box page was created, in addition to print advertisements and social media content to help support the campaign.
Design of Bounce Box package to be shipped to homes containing a monthly subscription of Bounce Dryer Sheets®.
Print advertisement demonstrating how Bounce Box saves time for moms.
Print advertisement demonstrating how Bounce Box saves time for moms.
Print advertisement demonstrating how Bounce Box saves time for moms.
Proposed design for Bounce Box website extension.
Faux blog post promoting Bounce Box on a popular blog site.
This proposed Instagram post uses a social media influencer to demonstrate the usefulness of Bounce Box.
This proposed Instagram post uses a social media influencer to demonstrate the usefulness of Bounce Box.