About me.
My devotion to working in Advertising stems from a lifelong desire to work with people and understand how we as the human race think.
Growing up in a big family, I have been constantly surrounded by a diverse range of personalities, beliefs, and inspirations that have led me to be the open-minded, creative individual that I am today. I consider myself to be a “forever student”, eager to continuously learn and grow the academic foundation Indiana University has provided me.
With a major in Media Advertising, a minor in Marketing from the Kelley School of Business, and an emphasis on creative advertising, I believe, in addition to my hunger to create content, that I can excel in the Media Advertising industry.
For more information see Résumé below.
Résumé
AgencySacks, Inc., New York, NY | Account Management Intern Summer 2019
Branding and advertising agency that focuses on influencing the affluent
Led strategic competitive analyses and market research for a range of clients spanning the hospitality, financial services and CPG industries producing greater market awareness
Established a new process using existing social media tools to aide senior leadership in identifying potential new business prospects
Provided trademark and competitive research in addition to brainstorming potential new brand names which supported the creative development of a new product launch
Standardized the Account Management Team’s scoping and pricing approach by constructing master scope of work and budget documents, resulting in greater efficiency and saving for the team
Created a compendium of historic creative case studies which aided the Account Management team in improving their business pitches
Indiana University, Kelley School of Business, Bloomington, IN | Teaching Assistant Fall 2018
Teaching Assistant for Business Law, L201
Aided an average of 150 undergraduate students both in class and during office hours
Managed the content of the class’ website for students ease of use
Created business scenarios to be used in quizzes and exams
Intelligent Medical Objects, Inc., Northbrook, IL | Marketing Intern Summer 2018
Software company that creates clinical interface terminologies for electronic health record systems
Constructed an educational employee white paper highlighting the genesis of the company and the use cases for its solutions
Generated content for social media, email campaigns, and company blog to achieve greater webinar and trade show attendance
Designed a product sales sheet skeleton for use by the sales team which streamlined the approach and increased consistency across teams
Produced a “Success Story” presentation that focused on a hospital’s case study to be used by the sales team
Skicks, Bloomington, IN | Brand Ambassador August 2017-May 2018
Officially licensed show company with creative shoe designs for college tailgates
Supported marketing team efforts to increase brand value by promoting the brand to target audiences
Photographed select merchandise to be posted on the company’s social media sites
Born To Be Tees, Highland Park, IL | Founder Fall 2015-Fall 2016
Baby apparel company committed to expressing social issues
Launched apparel company that used custom-created slangs to raise awareness by promoting ten philanthropic causes
Cultivated partnerships with five local stores to sell merchandise
Managed social media campaigns to generate sales